Some things to consider before you join a business opportunity

There are so many business opportunities out there that it could be overwhelming choosing the right one for you. There are several things you should consider before you sign on the dotted line

Here I’m going to discuss some of them… and this is based on MY personal experience and opinion… not general rules.

1. Product or Service?- First you need to think if you want to market a product or a service. Both have pros, and both have cons. If you choose to market a product, you will need to consider that some people will return the product, some will ask for a refund, some will argue they had some kind of “reaction” to the product, etc. When marketing a service, you could encounter the challenge of “creating” a need. People usually know that they need to buy a bottle of pain-killers, but often they don’t realize they need additional covering in their health plan… you need to make them see the need.
2. One-Time or Consumable?- It is harder to find new customers to sell to than to sell multiple times to the same customer, that is why I prefer a product or service that is consumable, a monthly membership, a monthly supply, etc. But that doesn’t mean that you should stay away from one-time purchase items.. who said women need ONLY 1 diamond? Or, 1 car, or 1 yacht… When you choose to sell a one-time purchase item, consider up-selling. (Up-selling can also be simply exposing the customer to other options he or she may not have considered previously. Up-selling can imply selling something additional, or selling something that is more profitable or otherwise preferable for the seller instead of the original sale.)
3. Be a Product of The Product (or Service)- Is this something that you would use yourself? If you don’t use your own products why should anybody else? You need to be a believer of your product in order to be able to recommend it to others. If you don’t have a personal testimonial about the benefits you have received from the product you’re marketing, other people can’t relate and won’t believe that the product can benefit them in any way.
4. To party or not to party?- There are many ways to conduct business, home presentations, home parties, office parties, one on one meetings, person to person, catalog sharing, even catalog parties. Even though I love to attend home parties for, let’s say, Tupperware, conducting business doing home parties is not for me. This is something very personal that you should consider before choosing your opportunity.

Wait for the part 2 of this article…

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